Advancements in technology are continually reshaping our daily activities and interactions. This is evident in the automotive industry, where innovations like assisted driving aim to curb the rate of accidents and make driving more enjoyable. Inspired by this, I embarked on a project to design a prototype of a driving assistant called AVD. This was developed to not only make driving intuitive, but also to encourage the adoption of new technology.
Through research into user concerns and perception of assisted driving, AVD was crafted to integrate seamlessly into everyday scenarios.
One of the most demanding aspects of this project was the stringent time constraint. I had 4 days to conceptualise, design and present a high-end prototype of the AVD system to the HNG team, within which I needed to explain the rationale behind design decisions thoroughly. To meet the deadline I prioritised core features that would capture the essence of the AVD system.
I began with certain goals in mind which include
<aside> 💡 Communicate the mission and vision of AVD
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<aside> 💡 Create a working prototype of the AVD system
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<aside> 💡 Encourage users to embrace advanced tech in everyday activities
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My main focus was on understanding target users within my geographical area. The demographic included individuals who were typically sceptical of advanced technology and consisted mainly of 9-to-5 workers who owned private vehicles. I conducted extensive research with 2 potential users to better understand their habits and influences. The questions were structured to uncover their routines and attitudes toward living in an increasingly automated world.
The interview sessions were accompanied by a survey which reached a larger audience. These revealed: